Asking what Block calls Yes questions enables an individual or organization to focus on deeper concepts like values and purpose. Again, going back to the piece on reflection and the questions in the comments, this process is not always easy, nor should it be. However, when we do not look at bigger questions and concepts, we tend to get mired in the quick and easy answer, something that can lead us further from that which is important and worthwhile.
For instance, one of the questions often asked is "How much does it cost?" Instead, Block suggests we ask ourselves, "What price are we willing to pay?" This price is not necessarily monetary. A bigger price can sometimes be paid when we take a risk and fail. The conversation though may lead to commitment to a path that leads to bigger things. As organizations and individuals, we must be willing to ask ourselves difficult questions and be prepared for the work that ensues as we look for answers that lead toward growth.